Data mining conversations – hot air or a scoop for business?
People reveal a vast amount of information when using natural language, data
that can be used to build business differentiation from the shop floor to the
board room. There’s just one snag. Most data mining technology does little
more than deliver a flat view of conversational text, not the sentiment and
context behind it. This presentation discusses how Artificial Solutions has met this challenge and built a scalable tool that adds immediate value to enterprises by finding the hidden nuggets of gold within conversations. By singling out important concepts and presenting them in visual way, this text mining tool gives businesses the insight and evidence to better understand what their customers are really thinking and enables them to make strategic decisions based on fact, not intuition.