Margaretha Mazura has more than 20 years of working experience in industry and holds the position of Secretary General of EMF – the Forum of e-Excellence (www.emfs. eu), since 2007 . EMF is a not-for-profit organisation that since its foundation in 1994 brings together content and technology SMEs. Margaretha is an external expert for the EC’s research and innovation programmes and advises companies on business models, internationalisation and funding opportunities. She holds a doctorate of the University of Vienna and a diploma of the College of Europe. She is a free-lance writer (in three languages) for European, US and Latin American journals. EMF is a partner in the LT_Observatory project that co-organises this conference.