Simon McDermott is an entrepreneur who co-founded Attentio in 2004, he is now on the Board of Directors. He founded a new agency called New Media Cloud in 2010. He is an advisor to a number of start ups including a number of Board seats. His main area of expertise is developing businesses that are building or using “new media” such as social media as their main route to market. He is a graduate of Trinity College Dublin and received his MBA from Vlerick in 2003.