Since 2002, Siegfried Verstappen is head of the Invest Hong Kong office in Brussels, which supervises activities in 18 European countries. Invest Hong Kong is a government agency in charge of advising potential foreign investors on Hong Kong's strategic advantages and how these can be used to support a firm's business plans in Asia-Pacific. From 1995 to 2002, Mr.Verstappen was Business Development Director Europe for Flanders Foreign Investment Office. He began his career in banking and was then trade adviser at the US Embassy in Brussels for 12 years before becoming an independent international marketing consultant. He has a degree in economics from the University of Antwerp.