The biggest language service market in Europe remains fragmented, but not for long. 2021 will be a year of transformation.

Konstantin Dranch, author of the recent QSD 'Language Services in Germany 2020' Report, industry expert Arthur Wetzel, Britta Aagaard, Business Director at Semantix, and Philippe Wacker, Executive Director at LT-Innovate, discuss how technology prowess will play a key role in the emergence of new market leaders in Germany.

A new generation of clients is coming into power, a generation of digital natives who will want platforms, self-service, and eCommerce-like experience in addition to the linguistic expertise that was so important to win the trust of baby boomers. Local providers race to deploy some of this technology, but a lot of ongoing development is redundant: very similar classic client portals. terminology management products, REST APIs for Plunet, and QA checkers will compete for buyer attention. At the same time, AI is barely touching the processes and the activities in the language cluster, and in it lies the opportunity for non-risk-averse young innovators who want to leapfrog the current wave of software development.