Language Intelligence Solutions 4 Customer-Centered Experiences

Language intelligence technologies (aka linguistic AI) play a key role in increasing content effectiveness and enhancing customer experiences. Selecting and implementing such technologies within organizations implies meeting requirements across functions and roles and aligning business processes. Specifically, these technologies must enable people designing, developing, localising and delivering content to combine quality with speed while making this content supply chain cost effective.

Language intelligence technologies must generate value for customers and make this value tangible for business leaders. This may be underestimated, overlooked or misunderstood. It can only be achieved by implementing language intelligence in a timely and customer-centric way. In other words, language intelligence must turn content assets into value drivers when delivering products and services. Technology suppliers and technology buyers have to join forces to take up challenges.

In this webinar, four seasoned professionals identify these challenges and highlight possible solutions and best practices. Participants will learn more about the lessons they learned, the pitfalls they faced and the approach they recommend.


Bruno Herrmann - Member of the LT-Innovate Board of Advisors

Bruno Herrmann has been an evangelizer, change agent, thought leader and strategist in international information and product management areas at the convergence of product, content and technology across industries. He is a regular speaker, panelist, moderator and workshop leader during events and meetings around the world.

Michal Antczak - Head of Localization Technology in PayPal's World Ready Team

In his previous roles on the client side Michal managed VMware’s Localization Operations for Asia-Pacific-Japan out of Singapore and led Symantec’s enterprise product localization engineering, quality assurance, and development teams in Poland. He also held various positions with major language service providers.

Konstantin Savenkov - Cofounder & CEO of Intento

After getting a PhD in 2008, Konstantin Savenkov led research and development efforts for online content services, then worked as CTO at Zvooq and as a chief operating officer at Bookmate. In 2016, he contributed his experience in artificial intelligence (AI), tech and operations to found Intento, Inc., where they build tools to source, evaluate and use machine translation and other cognitive AI services.

Maarten Verwaest  - Founder & CEO of Limecraft

Limecraft strive to deliver media professionals the best possible solution to manage their digital production workflows. Prior to incorporating Limecraft, in his capacity as a programme manager for the R&D department of VRT (VRT-medialab), he lead the development of many innovative technologies in the areas of computer assisted manufacturing and automatic indexing of audiovisual media. Author of several distinguished publications and often invited as a speaker to conferences, Maarten is an acknowledged subject matter expert on a range of topics including multimedia techniques, semantic technologies and media production infrastructure.


The speakers will address inter alia the following topics:

Topic 1: synchronizing cost with value

Some people focus on the immediate cost of  acquisition of language technologies while not considering the total cost of ownership and – even worse – not putting the created value in perspective. This may lead to misunderstanding between suppliers and buyers as well as hidden costs subsequently. How can we ensure that value is highlighted in pre and post sales discussions to avoid wasting time and money in the long run?

Topic 2: synchronizing technology positioning with stakeholders both individually and collectively

Decision making processes vary according to companies, industries or Requests for Proposals (RFPs). Some processes start and are led mostly by Procurement/Sourcing people whereas some others are driven directly by funding parties. In general, decisions are made by a group of people who incorporate their specific interest/goal in a common vision. Knowing each decision maker is as important as knowing the business and organization as a whole. It enables identifying the primary entry doors and ensuring that language technologies speak to everyone along the way. Which tactics could or should be considered to combine diplomacy and efficiency?

Topic 3: synchronizing content activities with value creation

In order to synchronize value and supply chains effectively each step and milestone has to be measured to become tangible for all. Defining and agreeing on KPIs that can cover all stakes and views is not optional. For example how can language technologies be measured in the way that make content truly (more) effective and customer experiences truly enhanced? How can content effectiveness be tracked with realistic metrics in conjunction with language technologies? Are there examples of gaps between technologies and value creation?